Habraseminar: IT brand, on the way to the heart of an IT specialist

On August 22nd, Selecty team attended a summer seminar organized by Habr, focused on finding effective tools for building proper communication with IT specialists. The event attracted the attention of HR professionals, providing fresh ideas and inspiration for improving interactions both within the company and beyond.

Olga Gavrilova, marketing assistant at Selecty, shared her impressions of the educational part of the event:

"I would like to highlight the interesting and extremely informative presentations by my colleagues. I was particularly impressed by Danil Dekhanov's presentation, where he discussed enhancing the motivation of IT specialists through creative solutions. Danil presented engaging cases that showed how special projects and unconventional gamification can significantly increase audience engagement. We will definitely use the knowledge gained to improve our conversion rates and strengthen the loyalty of our subscribers."

Sofia Maksimenkо, marketing specialist at Selecty, emphasized the importance of effectively engaging IT specialists in shaping the company's HR brand:

"The speakers repeatedly emphasized how crucial it is to use the right motivation tools to show employees the opportunities available for their development and for the growth of our HR brand. We will take note of the great ideas, tips, and tools that can be applied in our company!"

Another interesting part of the seminar was a board where each guest could choose a picture they liked, add a funny caption, and create their own meme. This creative corner received numerous positive reviews. Participants enjoyed viewing their colleagues' creations throughout the event.

The bright Selecty merchandise also caught a lot of attention. The team's creative approach did not go unnoticed, as the merch blended perfectly with the atmosphere of the event and received many positive comments from colleagues.